Wednesday, 18 July 2012

Exercise 9-2) Comparing Market Structures

Comparing Market Structures

  • Market structurse comparison



Perfect Competition
Monopolistic Competition
Oligopoly
Monopoly
Number of firms
Infinite
Many
Few
One
Freedom of entry
Easy
Easy
Difficult
Very difficult
Product differentiation
None
High
Absolute
(across industries)
Yes
Implications for demand curve
Perfectly elastic
Highly elastic
Relatively inelastic
Relatively inelastic
Average size of firms
Small
Small
Large
Large
Possible consumer demand
Consumer demand set in equilibrium price
Consumer demand is different with each firm.
Consumer demand is changed by price change.
Consumer demand determined by price change
Profit making possibility
Earn normal
(Not economic, profits in long run
Lower efficiency from consumer preferences
(Not economic, no profits in long run)
Profitability,
Price > MC
(Long run profits are possible.)
Not always profitable
P=MR=MC=Demand
If MR>MC, profitable
Government intervention
Basic regulations
Entry may be blocked by law or regulation
Laws control to regulate monopoly & oligopoly or to protect consumer
A new example
Commodities like a wheat
Different soaps have same basic material but have different features like odour, shape
Oil, Automobile, cigarette
SAQ (Société des alcools du Québec) and LIPA (Long Island Power Authority).
Features
Easy entry means all firms earn normal.
Advertising is important for product differentiation.
Advertising is important part of competition.
Advertising and innovations are not necessary.



Perfect Competition
 Maximum profits cause when total revenue is over the total cost. In the points TC is same with TR, they are break-even points.














 
Monopolistic competiton
The firm maximizes its profits by equating marginal cost with marginal revenue. The intersection of the marginal cost and marginal revenue curves determines the firm's equilibrium level of output.

Oligopoly
There are two theories that explain oligopoly and they are Kinked-demand theory and Cartel theory. Kinked-demand theory can be applied when each firm sells differentiated products. Each firm can face two demand curves.
Long-run equilibrium- Monopolistic competition
Short-run equilibrium- Monopolistic competition


Monopoly
Profit maximizing in the monopoly is found by equating its marginal cost with marginal revenue. It is the sale condition with perfect competition.


 


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