Exercise 2-2) Game On

Games about the Economy and Marketplace

MacDonald Video Game

Played By Ji Hyee

Summary

I chose the MacDonald’s video game, in which the game is not for engaging together but individual play version.  

At the first, I started with 5 lands for growing soy and 3 pastures for growing cows. 3 pastures have 3 cows each pasture. It marked minus $11,650 and then I tried to sell the hamburger made of 100 patties initially.

 Patties were made continuously and I adjusted to keep 300-350 patties which were ready to sell. The number of petty and obtaining hamburger meant provision so I kept investigating the change of them in order to measure the manufacturing the number of patties. Marketing function including PR was activated continuously and the quality of the pastures and land also were monitored cautiously.

Finally, 3 cashers and 3 grill men were managed and I measured 3 to 5 pastures and 5 to 7 lands depending on the provision. I reached $ 65,230 revenue after recovering the initial loss. 

Reflection

In order to make profits, I need to check the store manager’s request that can show me the consumer’s dimensions. According to his requirements, I hired grill men and cashers. I also managed the customer service level through controlling the attitudes of crews as giving rewards or guiding to keep positive attitudes. The number of patties and obtaining hamburgers meant the provision so I measured to maintain 300-350 patties because if store stocked over 500 patties, the quality might get worse as time goes by.  

For adjusting the number of patties, I changed the number of pastures and land. If the number of cows is small, manufacturing patties wouldn’t be enough to cover the consumer’s dimension. Besides, I continuously checked the health status of cows so that I can manufacture the best quality of patties. In the meantime, marketing activities including PR should be conducted for increasing the sales and improving company image.

  

If there are people who want to succeed this game, it is the most important to observe the status of consumer’s dimension and product provision closely.

If we decide to the target goal about the safety stock level depending on the consumer, we adjusted other factors such as the number of lands, pastures, cows and fodder etc based on it.